The "2026 Beautiful Life in Seoul (BLS)" event is underway at Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul, Aug. 24, 2026. Centered around Seoul Beauty Week, the event brings together fashion, wellness, design, entertainment and local commercial district content, featuring hands-on programs for citizens and tourists (B2C) as well as business programs for buyers (B2B). The event runs through Aug. 25. AJP Yoo Na-hyun
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