The food giant provided a dedicated Bibigo-branded pantry that appeared in episodes released on Dec. 16, featuring ingredients ranging from basic condiments to signature ready-to-eat products for competing chefs to use during the show.
The pantry includes Korean staples such as fermented pastes including gochujang and doenjang, alongside Bibigo's flagship products including instant rice, dumplings, kimchi, and processed meats.
An internationally beloved series which pit 80 unknown chefs against celebrity chefs in a culinary competition last season, Culinary Class Wars was the first Korean unscripted series to lead Netflix’s Global Top 10 (Non-English) TV list for three consecutive weeks.
CJ CheilJedang plans to launch collaborative products tied to the show, following its product partnership with Squid Game Season 2 last year.
"The support for Culinary Class Wars Season 2 carries significant meaning, as we not only have a diverse product portfolio led by Bibigo, but have also invested in discovering and nurturing Korean chefs through our Cuisine.K initiative," a company official said.
Despite viewer anticipations, Season 2 has faced controversies, with one of its main judges Paik Jong-won embroiled in allegations over origin labeling violations and agricultural land law breaches, while some dishes in the competition have drawn plagiarism accusations.
reporter
Kim Dong-young
davekim0807@ajupress.com
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