SEOUL, January 05 (AJP) - Samsung Electronics will showcase its vision for integrating artificial intelligence into everyday life at 2026 Consumer Electronics Show (CES 2026), opening a standalone exhibition space and hosting a series of events during the annual technology trade show in Las Vegas.
The South Korean tech giant said it will operate a dedicated exhibition hall at the Wynn and Encore Las Vegas from Jan. 4 to 7 (local time), alongside its annual “First Look” event, which combines product exhibitions, press briefings and forums.
This year’s theme, “Your Companion to AI Living,” highlights Samsung’s push to embed AI across consumer electronics, home appliances and healthcare-related services.
At the entrance of the exhibition, Samsung has installed an immersive “AI Gallery,” featuring large-scale displays and audiovisual presentations outlining its AI strategy and product ecosystem.
The exhibition space is divided into three zones — entertainment, home and care — reflecting Samsung’s focus on AI-driven use cases across different aspects of daily life.
The entertainment zone features large-format televisions, including a 130-inch Micro RGB TV, along with audio and gaming devices. Samsung is also demonstrating its integrated AI platform for TVs, Vision AI Companion.
In the home zone, the company is showcasing AI-enabled appliances such as refrigerators, washers and robotic vacuum cleaners, including models equipped with camera, screen and voice-recognition functions. Some appliances incorporate Google’s Gemini AI assistant.
The care zone focuses on health and safety solutions built around Samsung Health, Galaxy wearable devices and its SmartThings platform. Demonstrations include pet-monitoring services and home safety features.
Samsung said the exhibition reflects its broader strategy to position AI not as a standalone feature, but as a core layer across its consumer electronics portfolio.
CES 2026 runs from Jan. 7 to 10 in Las Vegas, with major technology companies using the event to outline product roadmaps and strategic priorities for the year ahead.
reporter
Candice Kim
candicekim1121@ajupress.com
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