BTS Comeback D-23: V more than a pretty face

by Joonha Yoo Posted : February 26, 2026, 16:18Updated : February 26, 2026, 17:37
This photo captured online show a photo from Vs photobook Veautiful Day
This photo captured online show a photo from V's photobook 'Veautiful Day'
Editor’s Note — As BTS prepares to return as a full seven-member act with a new album set for March 20 and an open-stage performance at Gwanghwamun on March 21, following a near four-year hiatus for rotational military service, AJP revisits the group’s 13-year trajectory. This series reexamines BTS’s history, music, performance identity and enduring appeal. The seventh installment traces the roots and growth of Jimin.

SEOUL, February 26 (AJP) - As of 3:20 p.m. (KST) Thursday, the main trailer for BTS’ “WORLD TOUR ‘ARIRANG’ LIVE VIEWING” had surpassed 484,000 views within 17 hours of release, drawing more than 130,000 likes and 8,000 comments on YouTube.

These are not just promotional tallies. They are signals — evidence that global attention around BTS remains not only intact, but active.
And within that orbit, V continues to exert a distinct gravitational pull.

Born Kim Taehyung on Dec. 30, 1995, in Daegu, V spent his early years between the city and the rural county of Geochang. His entry into entertainment has since become part of BTS lore: accompanying a friend to an audition, he was encouraged by staff to try out himself — and became the only successful candidate from Daegu that year.
 
This photo captured from BTS official Youtube Channel show V from 2013
This photo captured from BTS' official Youtube Channel show V from 2013

When BTS debuted in 2013, he was revealed last, earning the nickname “secret weapon.” More than a decade later, that early mystique has matured into something more durable: presence.

Magnetism, in V’s case, is not about volume. It is restraint.

His deep baritone — warm, slightly husky, almost cinematic — lends emotional weight to BTS’ discography. In an industry often dominated by high-register intensity, his tone anchors songs, adding contrast and depth.
 
This photo provided by BIgHit Music show BTS member V
This photo provided by BIgHit Music show BTS' member V

A solo identity shaped by texture

That sensibility defined his 2023 solo album Layover, a project that leaned into jazz, R&B and vintage soul rather than maximalist pop spectacle. The album debuted at No. 2 on the Billboard 200 and remained on the chart for eight weeks — a performance that suggested sustained engagement beyond first-week momentum.

On the Billboard Hot 100, V has recorded multiple solo entries. “Christmas Tree” reached No. 79 in 2022. In 2023, “Love Me Again” debuted at No. 96, while “Slow Dancing” climbed to No. 51 — his highest solo peak. “FRI(END)S” later reached No. 65, followed by “Winter Ahead (with Park Hyo Shin)” at No. 99 and “White Christmas (with Bing Crosby)” at No. 93 in 2024.

In the U.K., “Slow Dancing” peaked at No. 24 on the Official Singles Chart, while “FRI(END)S” rose to No. 13 — reinforcing his foothold in one of the world’s most competitive music markets.

The pattern is not explosive volatility. It is consistency.
 
This photo provided by BigHit Music show BTS member V
This photo provided by BigHit Music show BTS' member V

Digitally, V’s reach is equally formidable.

When he launched his personal Instagram account, he reached 1 million followers in 43 minutes and 10 million in under five hours — benchmarks later recognized by Guinness World Records. Within 16 days, he ranked No. 1 among Korean male celebrities in follower count.

As of Feb. 26, 2026, his account stands at 70.33 million followers.

Individual posts routinely surpass 10 million — even 20 million — likes, thresholds rarely crossed by entertainers globally. His 2021 “Butter Concept Photo” became one of the fastest posts by a Korean artist to hit 10 million likes.

International media have frequently noted his visuals. In 2017, he topped TC Candler’s “100 Most Handsome Faces,” an annual ranking curated by U.S.-based film critic TC Candler and The Independent Critics that has become a recurring fixture in global pop culture discourse.

What distinguishes V is duality: understated yet theatrical, playful yet composed.
 
This photo captured from BTS Vs Instagram vth show BTSmember V
This photo captured from BTS' V's Instagram @vth show BTSmember V

On stadium stages, he projects scale. In quieter moments — live broadcasts, interviews, impromptu gestures — he cultivates intimacy. The contrast feels intentional rather than accidental.

In an industry defined by acceleration and constant reinvention, V’s trajectory suggests a different model: evolve without urgency, command attention without overt exertion.

As BTS approaches its “ARIRANG” comeback moment, the rising digital metrics tell a familiar story.

The fascination surrounding V has not faded.

If anything, it has deepened — quieter, steadier, and no less powerful.

The next installment will focus on Jungkook.