![TaylorMade recently said it has named Park Se-ri, a former South Korea national golf team coach, as a brand ambassador. [Photo=TaylorMade]](https://image.ajunews.com/content/image/2026/03/22/20260322105153370800.jpg)
Park is a leading figure in South Korean golf, highlighted by her 1998 U.S. Women’s Open title and 25 LPGA Tour victories, including five major championships. In 2007, she became the first South Korean player inducted into the World Golf Hall of Fame.
After retiring, Park has worked as a coach and mentor, contributing to player development and the growth of golf culture. She served as the national team coach at the 2016 Rio de Janeiro Olympics, sharing in Park In-bee’s gold medal win.
TaylorMade said its relationship with Park began in 2002, when the sides signed a major equipment deal. Park said using clubs that fit a player is most important and that TaylorMade clubs have helped her over the years.
TaylorMade said the partnership will support an integrated performance branding strategy spanning both clubs and apparel. The company also plans support activities aimed at expanding participation in golf and working with local communities. It said it will provide test balls and clubs for junior golfers and visitors at “SERI PAK with Yongin” in Yongin as part of efforts to broaden golf culture.
Looking back on her playing career, Park said it mattered most whether a brand builds golf with clear standards and direction. She said she felt TaylorMade has consistently shown the essence of golf through ongoing innovation, and that led to the partnership.
A TaylorMade official said Park is a symbolic figure in South Korean golf and that her spirit of challenge and philosophy on performance align with the company’s brand direction. The official said TaylorMade will pursue a range of activities to show synergy between clubs and apparel and further strengthen its premium brand position.
* This article has been translated by AI.
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