Kakao VX Partners With Ourhome to Expand Food and Beverage at Screen Golf Sites

Kakao VX, a sports platform company, has partnered with Ourhome to expand food and beverage operations at screen golf venues. [Photo=Kakao VX]

Kakao VX, a sports platform company, has partnered with food service company Ourhome to expand food and beverage operations at screen golf venues.

Kakao VX said it signed a memorandum of understanding on April 9 at Ourhome’s headquarters to promote food and beverage business tailored to screen golf sites. Attendees included Choi Gwang-ok, a director in charge of Kakao VX’s golf business, along with Shin Su-jin, head of Ourhome’s product business division, and Jeon Jun-beom, head of Ourhome’s marketing division.

Under the agreement, starting in May, Ourhome products will be supplied through the food-and-beverage section of Kakao VX’s franchisee online mall, VX Mall. Store owners will be able to offer a wider range of Ourhome menu items to golfers, the companies said, aiming to improve customer satisfaction. Kakao VX said owners running locations with small staffs are expected to benefit from Ourhome’s distribution capabilities by selling products with consistent quality.

The companies said they will cooperate across business development and promotion, solution design and delivery, ordering and supply processes, and operational communication.

Kakao VX will handle franchisee recruitment and marketing based on its screen golf experience. Ourhome will provide a screen golf-focused food-and-beverage solution, proposing standard and simplified menus depending on each site’s cooking conditions and supporting on-site rollout. The companies also plan joint promotions to help drive sales.

A Kakao VX official said the company will use its experience connecting screen golf sites and owners nationwide to develop food-and-beverage operations that provide practical help to stores, adding it aims to build a partnership model that improves both operational convenience for owners and customer satisfaction.

An Ourhome official called the agreement a first step toward expanding a food-and-beverage model optimized for stay-type leisure spaces such as screen golf venues, and said the company will continue strengthening customized solutions based on its menu development and supply capabilities.

* This article has been translated by AI.

Kang Sang Heon