Hyundai E&C Unveils 'ONE City' Plan for Apgujeong District 3 Redevelopment

Landmark design Hyundai E&C proposed for Apgujeong District 3. [Photo=Hyundai E&C]

Hyundai Engineering & Construction, selected as the preferred bidder for the Apgujeong District 3 redevelopment project, on 22 unveiled its blueprint dubbed “ONE City.”

Apgujeong District 3 is a reconstruction project covering Hyundai Apartments Phases 1-7 and 10, 13 and 14, as well as Daelim Villat. The plan calls for rebuilding 3,934 households into a complex of up to 65 stories with 5,175 households.

Under its “OWN THE ONE” vision, Hyundai E&C presented an urban housing model built around five core values: landmark design, community, robotics, landscaping and residential services.

Global architecture firms RAMSA and Morphosis are participating in the design. Hyundai E&C said all units would feature terraces and three-sided open windows to secure views of the Han River and the city, along with a 3-meter coffered ceiling to enhance a sense of openness.

The community plan centers on “Club Apgujeong,” designed to connect the complex. Walking, exercise, relaxation and cultural functions are arranged to link indoor and outdoor spaces. A circular layout called “The Circle One” combines indoor landscaping, community facilities and mobility options.

For future technology, the company plans to introduce an unmanned shuttle based on demand-responsive transport, along with smart parking, contactless delivery robots and safety management systems.

Landscaping is designed as a multi-level green structure linked to the Han River, expanding urban green space through courtyards and private gardens. Global landscape designers GPB and Greenwise are taking part, Hyundai E&C said.

Residential design includes a customizable “Canvas Unit,” as well as a hotel-style drop-off zone, separated circulation routes and health care services, the company said.

An Hyundai E&C official said the plan “presents a new housing model that combines design, technology and residential services based on the value of Apgujeong Hyundai,” adding the company would “continue to strengthen its competitiveness for the project.”

* This article has been translated by AI.

SoHee Baek