Earth Day is a global environmental observance established in 1970 to highlight the seriousness of pollution. In South Korea, major public institutions and facilities typically join an annual event in which lights are turned off for 10 minutes.
Lotte Hotel & Resort ran its campaign under the slogan “Magical 10 Minutes,” with 24 domestic chain hotels, resorts and golf courses participating, including Signiel Seoul and Signiel Busan.
From 8 p.m., each site switched off exterior landscape lighting for 10 minutes and reduced lighting levels in shared areas such as lobbies and restaurants to save energy. Guests also voluntarily turned off lights in their rooms, the company said.
The company is also running an online promotion through Thursday on its official Instagram account, inviting users to post photos confirming participation or enter a quiz. Winners will be selected by drawing to receive an “Emissary.73 Enriching Travel Kit” or goods featuring the company’s character, LUA. Winners will be notified individually on April 30.
Separately, Lotte Hotel & Resort said its environmental, social and governance efforts have continued to earn recognition. It said that in November last year, it ranked No. 1 in the hotel category for a sixth straight year at the “2025 Korea Sustainability Conference” hosted by the Korean Standards Association.
* This article has been translated by AI.
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