The annual survey, aimed at improving service quality and public satisfaction, evaluated 186 public institutions and released results in five tiers: very excellent, excellent, average, insufficient and very insufficient.
The organization was the only agency under the Ministry of Culture, Sports and Tourism to earn the “very excellent” grade. The result was attributed to expanding programs nationwide such as the “Digital Tourism Resident ID” and “Travel Month,” and to efforts to attract domestic and international visitors to boost the economy, the organization said.
“Our sincere efforts to bring happiness to people’s lives through tourism led to this meaningful result,” Park said. “As Korea’s leading public institution in tourism, we will listen more closely to the public and, through innovation, grow into an organization that moves travelers from around the world.”
Separately, the organization said it is accepting entries through next month’s 12th for a “Tourism Policy Public Proposal Contest” to gather ideas and expand customer-focused projects. Details are available on the “VisitKorea” website.
* This article has been translated by AI.
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