Korea Expressway Corp., ChildFund Korea Launch Run-to-Donate Drive for Caregiving Children

Korea Expressway Corp. said Thursday it signed an agreement with ChildFund Korea to run the “2026 Run-to-Donate Challenge” to support children in North Gyeongsang Province who are in caregiving blind spots.
 
Under the deal, the company will raise donations through the campaign, and ChildFund Korea will work to ensure the funds are used transparently for living, education and medical needs for 50 households of children who provide family care.
 
The Run-to-Donate Challenge is a public participation social contribution campaign that links running with giving.
 
Participants can apply through the “Runner PICK! Challenge of the Month” on the running app Runday. The program supports smartwatch syncing, allowing participation without carrying a phone. Donations accrue at 1,000 won per cumulative kilometer, with up to 50 million won raised if the group reaches a 50,000-kilometer goal.
 
“Each person’s steps come together to brighten the world,” said Oh Hun-gyo, head of public relations at Korea Expressway Corp. “We hope the 50,000 kilometers driven by the public becomes a path to health and sharing.”