South Korea to Launch ‘So-Prize 2025’ Hanwoo Sale With Discounts Up to 50%

by Kwon,sung jin Posted : April 26, 2026, 11:03Updated : April 26, 2026, 11:03
Special Hanwoo appreciation sale
[Source: Ministry of Agriculture, Food and Rural Affairs]
South Korea’s Ministry of Agriculture, Food and Rural Affairs said Saturday it will run a nationwide Hanwoo beef discount campaign from Sunday through May 10, offering markdowns of up to 50% at Nonghyup-affiliated Hanaro Mart stores, major supermarkets and leading online malls.

The online Hanwoo marketplace operated by the Hanwoo Self-Reliance Fund will hold its sale from Sunday through April 30. Most online and offline retailers will run promotions from April 29 through May 10. Store-by-store schedules are available on the websites of the Hanwoo Self-Reliance Fund, the National Hanwoo Association and Nonghyup Economic Holdings.

Discounted items include popular cuts such as sirloin, brisket and other beef used for bulgogi and soup, spanning grades from 1++ to Grade 2. Participating sellers plan to offer, per 100 grams of Grade 1 beef, sirloin at 7,160 won and brisket at 4,810 won, about 16% to 25% below typical prices.

Lee Jae-sik, the ministry’s director general for livestock policy, said the event was designed to give households a chance to buy high-quality Hanwoo at more reasonable prices during Family Month. He said the ministry will continue discount campaigns to ease consumers’ burden and help stabilize livestock product prices.




* This article has been translated by AI.