The four-day event on Yeongjong Island in Incheon was open to BMW M owners and anyone interested in the BMW M brand. Attendance was about double last year’s level, the company said.
Interest was strong even before the festival began. All time slots for the driving programs sold out within 30 minutes of online reservations opening, BMW Korea said.
A total of 35 BMW M models were displayed, including vehicles currently sold in South Korea. The festival also featured a 40th anniversary exhibit for the BMW M3 and showcased the BMW XM Label KITH Edition, produced in collaboration with luxury lifestyle brand Kith, the company said.
Dedicated areas were set up for BMW Motorrad M motorcycles, M Performance parts and lifestyle products, highlighting the M brand’s design and identity.
Programs included the M Taxi, Convertible Taxi, Exclusive Taxi, Gymkhana Taxi, Drift Taxi and Off-Road Taxi, giving attendees a chance to experience BMW M driving capabilities firsthand.
Evening concerts closed out the festival. On April 25, BIBI, No Brain and Crying Nut performed. On April 26, Jaurim and Dynamic Duo took the stage, BMW Korea said.
BMW Korea said it also offers M-focused services beyond the festival, including the GEN M Privilege membership program and the M Performance Garage service network.
* This article has been translated by AI.
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