Duo, led by CEO Park Su-gyeong, said it began selling the plan on the 24th. Under the structure, clients start with three meetings, then can sign a separate agreement to use the matching service without a limit on the number of matches for one year. The plan applies mainly to major programs such as Noblesse, Proud and Oblige, while some specialized programs are excluded for operational efficiency.
The move comes as the ways people use matchmaking services become more varied. Such services have typically been sold as packages offering a fixed number of meetings. Recently, however, demand has grown among clients who want to search more intensively within a set period, broadening the criteria for choosing services.
Duo said the added option is intended to give clients who want to pursue meetings more actively over a short period a clearer choice, while allowing service use to vary by lifestyle and the pace of marriage preparation.
The matchmaking services market has been growing, with industry observers saying demand continues among unmarried men and women who want to marry, even as trends toward remaining single or marrying later persist. As a result, competition increasingly centers on membership size, matching methods, counseling and management systems, and more flexible product structures.
Duo posted record sales last year of about 48.3 billion won. The company said it sees a rising need to expand service options in line with market growth and more segmented customer demand.
Duo said it expects the time-based plan to broaden the customer base seeking more active meetings and to provide an environment for exploring a range of potential partners within a set period. It cited reduced pressure from meeting limits and greater flexibility in using the matching service as key advantages.
“As customers’ lifestyles and expectations become more diverse, services also need to shift to a more flexible structure,” a Duo official said. “Through the time-based plan, we will support people in continuing meetings in ways that fit their individual circumstances.”
Duo, founded in 1995, operates its matching service based on its in-house DMS (Duo Matching System) and strict identity verification. The company provides tailored introductions through consultations with couple managers and analysis of member preferences and conditions.
* This article has been translated by AI.
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