CJ Logistics said Monday it is launching “Hamkke Sane, Gachi One,” a project to identify promising small and midsize food companies and support them with logistics subsidies and promotion.
The campaign targets small merchants with strong products and fresh ideas who still struggle to expand sales channels because of shipping and marketing costs. Any food seller that ships and sells products by parcel delivery can apply through the campaign’s official website from Monday through May 25.
CJ Logistics said it will select 30 companies after evaluating taste and quality, price competitiveness and suitability for delivery. Of those, 20 will each receive 1 million won in shipping support. Another 10 will receive up to 2 million won in shipping support and help producing promotional content called “O-NE Pick Review,” featuring a well-known influencer.
The company said it partnered with mukbang review YouTuber “Heukbaek Review,” which has 830,000 subscribers, to boost credibility and reach. The videos will be uploaded to CJ Logistics’ YouTube channel, “Ige One (O-NE),” with purchase links to connect viewers to sales. Two selected companies that draw strong consumer response will also get a chance to be featured on Heukbaek Review’s main channel.
A CJ Logistics official said the campaign was designed to ease small merchants’ logistics burden and help competitive products reach more consumers. The official said the company will continue practical partnership programs that allow it to grow alongside small and midsize businesses and small merchants across industries.
* This article has been translated by AI.
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