GS Engineering & Construction said it will launch a customer campaign to showcase the updated direction of its Xi apartment brand following a rebranding.
The company said April 28 it will run the “Find Your Inspiration” campaign from May 1-15 at a Xi brand pop-up venue in Seoul’s Seongsu-dong, tied to the Seoul International Garden Show.
The pop-up space will feature a residential area using Xi’s specialized design, a wellness community video hall and hands-on experience zones. Visitors will be able to experience the future housing concept Xi is promoting.
GS E&C also said it will create “Elysian Forest,” a companion garden at the Seoul International Garden Show reflecting Xi’s landscaping philosophy. The company said it plans to link the garden visit naturally to the Xi pop-up venue to introduce the brand’s direction to more customers.
Through the campaign, GS E&C said it aims to strengthen brand experience and expand Xi’s positioning as a brand that connects living spaces and lifestyle.
“As customer expectations for living spaces become more diverse, it is important to go beyond simple supply and propose new residential experiences,” a GS E&C official said. The official added the company will continue activities to broaden customer touchpoints and communicate brand value.
* This article has been translated by AI.
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