![Archery during PIC Guam’s all-inclusive sports trip, ‘Explore PIC Guam & Beyond.’ [Photo=PIC Guam]](https://image.ajunews.com/content/image/2026/04/28/20260428142844692545.jpg)
Yohemity is known among active lifestyle consumers for energy gels and protein-based sports nutrition products used in running, outdoor activities and other performance settings.
PIC Guam’s Korea PR office said it pursued the partnership because Yohemity’s brand direction is expected to align closely with the “active travel experience” promoted by the resort’s all-inclusive sports trip, “Explore PIC Guam & Beyond.”
The adults-only program, known as “Expi Guam,” includes about 70 activities and sports programs, all meals and entertainment through a Gold Pass, and guided tours of southern Guam and the city with “clubmates.” The resort said the program has been viewed as expanding a standard vacation into an “experience-based sports lifestyle.”
The joint promotion runs through May 27 to coincide with the launch of Yohemity’s new “Crunch Cacao” protein shake. Customers who buy the product and post a photo review will be entered in a drawing for a three-night Expi Guam stay for two adults at PIC Guam.
The two companies said they expect the collaboration to link product use with real travel experiences and to create synergy by sharing a target customer base. PIC Guam said it plans to use the campaign to raise awareness of its wellness- and sports-centered travel offerings and broaden new customer touchpoints.
A PIC Guam Korea PR office official said the collaboration was designed to naturally connect travel and sports nutrition experiences for active lifestyle consumers, adding that it is meaningful for expanding lifestyle engagement centered on wellness and sports.
More information is available through Yohemity’s official sales channels and PIC Guam’s official channels.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.