The promotion will run on the company’s online store from April 28 through May 31. The packages feature a carnation illustration and a “Thank You” message, designed to be given as-is without additional wrapping. The company said the format is intended for a range of recipients, including parents, teachers and co-workers.
Pricing is structured to drop per set as buyers purchase more. The offer is 17,400 won for one set, 29,900 won for two sets and 52,900 won for four sets, which works out to 17,400 won, about 14,950 won and about 13,225 won per set, respectively.
Dr. Soom also highlighted product features. Its “Dr. Soom Dentish Delight Mouth Candy” is positioned as different from typical breath-freshening products that mask odors with fragrance. The company said it uses an alpha-cyclodextrin structure to physically capture and remove volatile sulfur compounds, or VSC, a major cause of bad breath. It added that the product is sugar-free, making it easier for consumers managing blood sugar and for children to take.
The company is also expanding offline marketing. It will operate a pop-up event from April 30 to May 5 on the basement level 1 of Lotte Department Store in Jamsil, offering visitors a chance to try the products and see the packaging in person.
Dr. Soom said the campaign combines seasonal gift packaging, function-focused product positioning, volume-based pricing and online-to-offline promotion to support sales while broadening brand experience and attracting new customers.
* This article has been translated by AI.
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