Lotte Cinema Hosts Special Movie Screening for Children with Rare Diseases

Lotte Cinema and Mindullemaum organized a special movie screening for children with severe rare diseases and their families.

On May 6, Lotte Cinema World Tower hosted a 'Spring Outing Screening' for these children and their families. The event aimed to provide a cultural experience for children who find it difficult to visit theaters due to long-term illnesses and to offer families a brief respite from caregiving duties.

Excitement filled the venue as children visited the cinema for the first time or after a long absence. Lotte Cinema provided popcorn and drinks, and a Polaroid photo event took place at a 'Super Mario Galaxy' photo zone.

Before the screening, video messages from family members, medical staff, and social workers who could not attend were shared. Children and their guardians watched these encouraging messages together, creating a meaningful moment.

The featured film was the current box office hit, 'Super Mario Galaxy.' The children enjoyed the vibrant visuals and adventurous storyline, and after the screening, a recreational time with quizzes, games, and gift giveaways further enhanced the atmosphere.

One guardian expressed, "Bringing my child to the cinema required a significant decision, but thanks to Lotte Cinema's thoughtful arrangements, we were able to create happy memories."

Lee Soo-min, head of the Cinema Division at Lotte Culture Works, remarked, "It was impressive to see the children who usually struggle to visit theaters enjoying the film with bright smiles. We will continue to work towards creating an environment where marginalized groups can enjoy movies."

Mindullemaum's representative, Son Yu-rin, added, "I hope the positive energy the children gain from the film helps them endure their treatment process."

Finally, Lotte Culture Works stated, "For some, a familiar cinema can be a daunting space requiring courage and preparation for children and their families. We hope this experience leaves them with joyful memories, even if just for a moment."

Looking ahead, Lotte Cinema plans to continue this initiative by launching collaborative merchandise with Mindullemaum in June, featuring characters based on artwork from children with severe rare diseases.