Complaints involving online platforms surge, with Coupang most frequent

by Lee Jung-woo Posted : May 13, 2026, 16:35Updated : May 13, 2026, 16:35
Coupang headquarters in Seoul on May 6 2026 Yonhap
E-commerce giant Coupang's headquarters is seen in Seoul, in this photo taken on May 6, 2026. Yonhap
SEOUL, May 13 (AJP) - A record number of disputes and similar cases were handled last year, driven largely by a sharp increase in online platform-related complaints, with Coupang accounting for the largest among platform operators, the Korea Fair Trade Mediation Agency (KFTMA) said on Wednesday.

According to the agency, the number of such cases stood at 4,726 in 2024, up 17 percent from 4,041 a year earlier, the highest level since relevant statistics began being compiled in 2008.

Among them, some 1,709 cases, or about 39 percent, were resolved successfully, up 18 percent from the previous year. The total amount of direct and indirect financial relief provided through mediation reached 122 billion won ($818.3 million).

Fair trade-related disputes accounted for the largest proportion at 2,424 cases, seeing the sharpest increase of 35 percent from a year earlier, followed by those involving subcontractors with 1,040, franchise businesses with 691, and contract terms and conditions with 451.

Notably, disputes involving online platforms rose 32 percent to 440 cases during the same period. The number has continued to grow steadily, quadrupling from 111 cases in 2022. Among online platform operators, Coupang-related disputes were the most frequent, with 203 cases.

Franchise business disputes also rose 18 percent to 584 cases. Disputes between convenience store franchisees and franchisors accounted for the largest share at 242 cases. By contrast, cases involving subcontractors fell 6 percent from 1,105 cases. The decline was largely attributed to a drop in construction-sector disputes, which decreased 10 percent from 660 to 593 cases.

The agency said the overall slowdown in the housing construction sector appeared to have reduced related disputes. Complaints involving contract terms remained largely unchanged, edging down from 457 to 451. Among them, disputes over penalties for early termination of rental contracts were the most common at 124 cases.

The KFTMA is a state-run agency that helps resolve business disputes involving unfair trade practices through deliberations by a group of experts. Any complaints or cases can be brought directly by businesses and individuals or referred by the Fair Trade Commission (FTC).