Hyundai Home Shopping uses robotic arms and a singulator to unload products at its logistics center [Photo=Hyundai Home Shopping]
Hyundai Home Shopping is enhancing its logistics capabilities by expanding automation at its centers.
On June 4, the company announced the introduction of automated logistics equipment, including robotic arms and a singulator, at its logistics center in Hwaseong, Gyeonggi Province.
Robotic arms are designed to pick up multiple products at once and transfer them to unloading conveyor belts. The singulator automatically arranges products on the conveyor belt to ensure they are shipped one at a time.
These systems were customized to meet the unique order environment of home shopping, which differs from open-market e-commerce that typically handles small quantities of various products. Home shopping sees concentrated orders for the same product during specific broadcast times.
To address this, Hyundai Home Shopping has implemented robotic arms capable of moving up to 24 boxes at once and the singulator for automatic product arrangement.
Additionally, the company has integrated these new systems with its previously installed auto-labeler, which attaches shipping labels automatically. This creates a seamless, one-stop automation line that covers the entire process from unloading to product arrangement and label attachment.
With this automation line, Hyundai Home Shopping expects to significantly increase the processing capacity of its Hwaseong logistics center to up to 4,000 items per hour. Consequently, the overall shipping time is projected to be reduced by approximately 20% compared to previous methods.
A company representative stated, "We have made proactive investments to innovate logistics efficiency and create a safe working environment for our employees amid the rapidly changing retail landscape. We plan to continue expanding the introduction of cutting-edge automation equipment suitable for our logistics environment."
Meanwhile, Hyundai Home Shopping is also accelerating its efforts to expand offline customer touchpoints alongside enhancing its logistics infrastructure.
Recently, the company opened its second beauty edit shop, Coasis, on the basement level of Hyundai Department Store in Gangdong-gu, Seoul. This follows the opening of its first store at Hyundai Premium Outlet Space One in Namyangju last year, marking an expansion of its retail network.
Until June 28, Coasis will offer discounts on popular products, including Jasderma ampoules, Saint Frank gel masks, and VT PRDN riddle shot cream.
* This article has been translated by AI.
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