Samsung Electronics is set to fully integrate leading external generative artificial intelligence (AI) into its operations.
According to Samsung Electronics, starting June 12, the company will officially introduce external generative AI services for employees in its DX (Digital Experience) division. Employees will have access to ChatGPT, Gemini Enterprise, and Claude within the company.
Rather than limiting to a single AI service, employees will be able to choose the AI that best fits their specific tasks and objectives. This strategic decision aims to create an environment where all employees can effectively utilize AI as an optimal tool.
Previously, Samsung conducted efficacy tests on external generative AI service candidates with over 2,500 employees, ultimately selecting three major generative AI services from global tech giants for implementation.
Along with the official launch, Samsung will provide training for employees on how to effectively use generative AI in their work. An 'AX Bootcamp' will be held for the company’s executives, with approximately 50 participants expected to engage in hands-on learning about generative AI applications and work innovation strategies at the Samsung Human Resources Development Center this month.
Additionally, training for around 2,300 executives will be conducted in phases by August, with the goal of completing AI training for all employees by the end of the year.
Through these initiatives, Samsung aims to enhance productivity and innovate work methods while improving decision-making speed and overall organizational execution.
The decision to adopt external generative AI is part of Samsung's strategy to fundamentally transform work processes, accelerate AI adoption, and enhance the DX division's business competitiveness in the global market, ultimately providing better products and services to customers.
Noh Tae-moon, CEO of Samsung Electronics, stated, "The introduction of external generative AI is not just about providing AI as a work tool; it marks the starting point for fundamentally changing how we work and our execution speed."
He emphasized, "By creating an environment where every employee can utilize the most suitable AI for their tasks, we will enhance organizational execution beyond individual productivity and elevate the business competitiveness of the DX division."
Moving forward, Samsung plans to continuously refine services and operational policies to ensure that AI can be effectively utilized in real work environments, reflecting the diverse characteristics of various roles and organizations.
Samsung Electronics is committed to advancing AX, a strategy to fundamentally reshape work methods around AI, beyond merely using AI in operations.
* This article has been translated by AI.
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