"The moment I sat in the blood donation chair, a small seed appeared before my eyes. As I focused on it, the seed quietly planted itself in the ground, and soon flowers and trees began to grow. My anxious mind was soon calmed as I was transported to a virtual garden accompanied by soothing music. The moment of donating blood became a more comfortable and special experience."
Samsung Electronics announced on June 11 that it conducted a blood donation campaign using Galaxy XR on June 2 at its Suwon Digital City, in collaboration with global healthcare company Abbott and the Korean Red Cross.
This event marks the first use of XR devices in blood donation settings in South Korea, with Samsung employees experiencing meditation-based interactive content while wearing the Galaxy XR.
In celebration of World Blood Donor Day, Samsung is conducting blood donation campaigns for its employees at various locations nationwide, including Suwon and Gumi.
The campaign focuses on 'gaze.' Participants in the blood donation process can interact with the content simply by looking at a flower seed that appears in front of them while wearing the Galaxy XR. There is no need to move their hands or use a separate controller; the seed is selected and planted where their gaze lingers.
The content lasts about 3 to 5 minutes, allowing participants to plant seeds in a tranquil space reminiscent of a Zen garden and observe the blooming of flowers and trees. Music collaborated with the Chicago Symphony Orchestra enhances the experience, reducing tension during the blood donation process and increasing immersion.
Park Geun-woo, a professional from Samsung Electronics' Network Division who donated blood while wearing the Galaxy XR, said, "I try to donate blood at least once a year, but I often find it boring since I have to stay still. Wearing the Galaxy XR made the experience enjoyable and visually engaging."
This campaign was developed in close consultation with the Korean Red Cross, carefully reviewing safety concerns and the potential for dizziness associated with wearing XR devices during blood donation, and was conducted in a controlled environment as a pilot program.
* This article has been translated by AI.
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