KT&G is expanding the sales of its new heat-not-burn tobacco product, 'Lil Able 3.0,' to convenience stores nationwide. The company aims to accelerate its market penetration by highlighting the product's reduced preheating and charging times, as well as its enhanced design quality.
Starting June 17, KT&G announced that 'Lil Able 3.0' will be available in all convenience stores across the country. The product was initially launched in February at four flagship stores called 'Lil Minimalium.'
After selling out during its initial release at the Lil Minimalium stores, 'Lil Able 3.0' expanded its availability to convenience stores in Seoul last month. The nationwide rollout will significantly increase consumer access to the product.
The 'Lil Able 3.0' is designed with user convenience in mind. It reduces preheating time by approximately 10 seconds compared to previous models and cuts the time required for a full charge by half. The product retains popular features such as pause functionality, mode switching based on user preference, and the ability to use it three times in succession.
The design has also been improved. KT&G collaborated with a European design studio to create a simple yet sophisticated aesthetic for 'Lil Able 3.0.' The use of finely processed metal materials enhances durability and overall quality.
In terms of user experience, the product features a curved design inspired by airflow, providing a stable grip. To enhance usability, the OLED display minimizes unnecessary elements and focuses on essential information. KT&G explained that this approach reflects the 'minimalism' philosophy that the Lil brand aims to embody.
Currently, KT&G operates various platforms in the heat-not-burn tobacco market, including 'Lil Hybrid,' 'Lil Able,' and 'Lil Solid.' Among these, 'Lil Able' has surpassed cumulative sales of one million devices, driven by its diverse stick categories.
'Lil Able' is recognized as a 'multi-use device' that allows users to enjoy various types of sticks with a single device, making it one of the fastest-growing product lines within KT&G's heat-not-burn tobacco platform.
Kim Dong-pil, head of KT&G's NGP Business Division, stated, "'Lil Able 3.0' enhances convenience from the user's perspective, increasing its competitiveness. We will continue to strengthen our leadership in the heat-not-burn tobacco market based on differentiated products."
* This article has been translated by AI.
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