Bodyfriend announced on June 19 that it will operate an experiential popup store called 'Health Lifespan Recharge Station' at Starfield Anseong in Gyeonggi Province until June 30.
The Health Lifespan Recharge Station is a lounge-style popup that allows visitors to experience Bodyfriend's mission of extending healthy lifespans by 10 years through healthcare robots and massages. Since its launch in May last year, the popup has been held 51 times at over 40 major department stores and large shopping malls across the country, attracting more than 30,000 visitors.
The popup at Starfield Anseong is located in the Grand Atrium on the first floor and is themed around soccer to coincide with the global soccer festival. The floor is designed to resemble a green grass field, with healthcare robots arranged like soccer players.
Visitors can experience a variety of massages with a total of 14 units of 12 different wearable AI healthcare robots, including the '733' and 'Da Vinci AI.' The 733, launched in March, integrates AI, robotics, and digital healthcare technologies to significantly enhance massage experiences and user convenience.
In the consultation area, visitors can also purchase or rent the healthcare robots. An event is being held where participants can win a healthcare robot.
A Bodyfriend representative stated, "We have created a new theme for the Health Lifespan Recharge Station to coincide with this special sports event season, allowing everyone to experience Bodyfriend's latest AI healthcare robots and all our best-selling products."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.