Kumho Tire announced on June 19 that it successfully concluded its participation in The Tire Cologne 2026, a global tire exhibition held in Cologne, Germany, from June 9 to 11.
The Tire Cologne is the world's largest tire-focused exhibition, bringing together major global tire manufacturers and industry stakeholders. At this year's event, Kumho Tire showcased its tire technologies and innovative products optimized for the future mobility era under the theme "Innovation to build the future."
Key exhibits included high-performance tires such as the "Ecsta Sport S," "Ecsta Sport," and "Ecsta HS52," as well as winter tires like the "WinterCraft WP52+". The company also displayed all-season, truck, and bus tires, along with future concept tires.
Notably, the high-performance, all-season, and winter product lines aimed at the European market received recognition for their superior technology and quality from local partners and visitors.
Kumho Tire also presented products from its global brand, Marshal. The company aims to develop the Marshal brand as a key growth driver in the European market, offering differentiated tire solutions tailored to local consumer needs.
CEO Jeong Il-taek attended the exhibition, meeting with key regional partners and dealers to discuss market conditions and collaboration strategies. He also participated in a customer invitation event at the exhibition, where he welcomed attendees and engaged in open communication with global partners.
"This TTC 2026 was a significant opportunity to reaffirm Kumho Tire's technological prowess and brand value in the global market," Jeong said. "I was able to directly communicate with customers and partners on-site, confirming market demands. We will continue to strive for innovation in technology development and customer value creation as a sustainable future mobility partner."
Visitors to the booth provided positive feedback on the presentation of the high-performance, all-season, and winter product lines, as well as the booth design and the professional technical explanations from staff.
Lee Kang-seung, Vice President and Head of the European Division, stated, "We are accelerating our efforts in the European market through the expansion of high-value products, strengthening the Marshal brand, securing local production bases, and strategic marketing communications. Based on the high customer satisfaction observed at this exhibition, we will repay that trust with our future product technology and quality competitiveness."
Meanwhile, Kumho Tire has continued to achieve record results, following last year's all-time high performance, and is maintaining an annual growth rate of over 20% in the European market. The company plans to enhance its market competitiveness through strengthened research and development tailored to European market characteristics, a premium product strategy, and the construction of new factories in Europe.
* This article has been translated by AI.
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