GS Retail has launched an initiative to raise awareness about consumer rights in the digital age through a content contest.
On June 19, GS Retail held the awards ceremony for the "2026 Consumer Education Content Contest" at the Seoul Public Activity Support Center, as announced on June 20. The contest was sponsored by the Fair Trade Commission and the Korea Consumer Agency, with the Korea Consumer Education Support Center overseeing the event.
Now in its fifth year, the contest focused on the theme "Consumer Rights Redefined in the Age of Algorithms." As online platforms and AI services become commonplace, the contest aimed to address issues such as information bias, targeted advertising, and the use of personal data, while promoting consumers' right to know and choose.
A total of 523 college and graduate students participated, submitting 209 entries, including 81 video pieces and 128 card news formats. The organizers evaluated creativity, communication effectiveness, and relevance to the theme, ultimately selecting 14 award-winning works.
The grand prize, awarded by the Fair Trade Commission Chairman, went to Min So-eun and Jo Seo-yoon for their piece titled "Did You Get Overrun by Recommendation Algorithms After One Search?" This work effectively illustrated the impact of online platform recommendation systems on consumer choices through relatable examples and offered strategies for users to control their information. The winning entries will be used as educational materials and shared with the public through online channels such as YouTube.
Heo Nam-jun, head of GS Retail's Business Support Division, stated, "As AI technology increasingly influences the consumer environment, it is crucial to help consumers understand and exercise their rights. We will continue our efforts to promote consumer rights and foster a proper digital consumption culture."
* This article has been translated by AI.
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