Hyundai Motor Group is accelerating its transition to software-defined vehicles (SDV) through organizational restructuring and talent acquisition.
According to industry sources on June 23, Hyundai announced that it will implement a restructuring on July 1, creating new roles for SDV platform management and human-machine interface (HMI) management under its Advanced Vehicle Platform (AVP) division.
Yoo Ji-han, the head of the existing Autonomous Driving Development Center, will take charge of the SDV platform, overseeing the development of the electrical and electronic architecture and integrated control-based platforms. This move aims to strengthen the organic connection between vehicle architecture and the SDV platform, accelerating the establishment of an integrated development system.
Additionally, Ahn Hyung-ki, former head of the Electronics Development Center, will lead the HMI management, focusing on enhancing the integrated HMI development system that encompasses product and customer experience planning, software implementation, and service operations.
Alongside the restructuring, Hyundai has also brought in new talent. Kim Dong-wook has been appointed as the head of the newly established SDV platform center and E&E architecture technology office. Kim previously oversaw the development of wireless communication systems for all passenger vehicles at Tesla. He is expected to lead the design and quality localization of SDV electrical and electronic architecture and wireless communication systems.
Furthermore, Jeremy Ma has been recruited as the head of the Silicon Valley office within the AVP division. Ma has experience in autonomous driving software development at Apple and Toyota, and he led the mass production of autonomous driving software at NVIDIA. He will oversee the design and development of autonomous driving software while also managing the Fortytwo Dot Silicon Valley office to foster collaboration between the two teams.
* This article has been translated by AI.
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