Korean Air's SKYPASS has been recognized as the most beloved airline membership program by consumers.
On June 24, Korean Air announced that it received the top award in the airline membership category at the 2026 National Service Awards ceremony. This achievement marks the fourth consecutive year that SKYPASS has won this honor since 2023.
Celebrating its 42nd anniversary this year, SKYPASS is Korean Air's loyalty program that allows members to earn miles through flights with Korean Air and its partners, receiving elite status based on their mileage accumulation.
In this year's evaluation, SKYPASS received positive feedback for its customer-centric policies, which include distinguished services for elite members, a wide range of mileage redemption options, and reasonable promotions, as well as a mileage hybrid payment service.
Korean Air has continuously expanded the options for using miles to enhance customer convenience. Notable offerings include the 'Bonus Hot Pick,' which provides mileage discounts for customers purchasing bonus tickets through the website and mobile app, and the 'Cash & Miles' service that allows customers to pay part of their airfare with miles when purchasing regular tickets.
A Korean Air representative stated, "We plan to introduce new products and services to ensure customers can conveniently use their miles and will continue to run various promotions."
Meanwhile, Korean Air is accelerating efforts to enhance customer service competitiveness ahead of the launch of its merged airline with Asiana Airlines on December 17 of this year.
* This article has been translated by AI.
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