BHC, a chicken brand under Dining Brands Group, announced the opening of its ninth U.S. location, the Arlington store, in the Ballston area of Arlington County, Virginia, on June 29. This marks BHC's first store in Virginia.
The Ballston area is a commercial hub adjacent to Washington, D.C., featuring a concentration of offices, residential buildings, and retail spaces, including the Pentagon. The store is conveniently located near the Ballston-MU Metro station.
The new location spans approximately 169 square meters (about 1,818 square feet) and includes 15 tables with seating for 32. It operates as a full-service dining establishment. The menu focuses on popular items such as wings and tenders, along with side dishes like cheese balls and French fries, as well as crispy buns and sandwiches.
To cater to local dining customs, BHC has introduced eight signature dipping sauces, including Machoking, Red King, and Ppringkle Mayo. Additionally, to meet the demand for K-food, the menu features Korean dishes such as tteokbokki and kimchi fried rice, along with platter options that reflect the culture of sharing meals.
Brian Shin, CEO of BHC USA, expressed optimism about the Arlington location, stating, "Given its position in a market with a high demand from office workers and families, we expect to engage with a diverse customer base. We plan to continue expanding in the North American market by reflecting local dining culture and consumer preferences in our menu and services."
Since entering the U.S. market in 2023, BHC has diversified its store formats to suit different commercial characteristics. The franchise's fourth location, opened in Fort Lee, New Jersey, in late February, has achieved sales 280.4% higher than the average for existing U.S. franchises, demonstrating the potential for localization.
Currently, BHC operates 48 stores across eight countries, including the United States, Hong Kong, Thailand, Singapore, and Canada.
* This article has been translated by AI.
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