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TWICE-themed pop-up store opens ahead of world tour finale concerts in Seoul

by Joonha Yoo Posted : July 2, 2026, 16:35Updated : July 2, 2026, 16:35
A promotional poster for TWICEs Lovely Summer Festa pop-up store running from July 2 to 12 at Plat1399 Studio in Gangdong District Seoul Courtesy of JYP Entertainment
A promotional poster for girl group TWICE's pop-up store. Courtesy of JYP Entertainment
SEOUL, July 2 (AJP) - A pop-up store featuring merchandise related to K-pop girl group TWICE opened in Seoul on Thursday.

According to their agency, JYP Entertainment, the store will remain open until July 12 at Plat1399 Studio in Gangdong, eastern Seoul, coinciding with the finale of their world tour scheduled for next weekend.

The nine-member girl group will wrap up their "This Is For" world tour with sold-out encore concerts in Seoul from July 10 to 12 at KSPO Dome in Songpa, southeastern Seoul.

Decorated with characters dubbed "TWICE LOVELYS," the pop-up store offers various merchandise with summer-themed designs on the first floor, while fans can browse concert-related promotional materials and other exhibits on the second floor.

They are also invited to take part in various activities including quiz sessions on TWICE's songs to win postcards as well as other raffles.
 
K-pop girl group TWICE is posing for a group photo during a brand promotion event at Coffee Works at Leema Building Seoul AJP Yoo Na-hyun
Members of K-pop girl group TWICE pose for a group photo at a promotional event for a beverage company in Seoul on June 18, 2026. AJP Yoo Na-hyun
Among other activities, fans are encouraged to decorate characters and complete stamp missions to receive scratch tickets for prizes, while all visitors will receive at least a portable fan featuring TWICE characters.

TWICE began their sixth world tour with a concert in Incheon in July last year before touring more than 40 cities around the world with over 80 shows, marking the largest world tour of their career.
Joonha Yoo 기자
Joonha Yoo

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