Com2uS Holdings announced on July 6 that it has soft-launched its mobile puzzle game 'PawPop Match' through KakaoTalk and KakaoPay. The company plans to introduce the game to domestic users ahead of its official global release scheduled for the second half of this year, aiming to build brand recognition.
PawPop Match is a match-3 puzzle game available through KakaoTalk's new 'KakaoTalk Game Play' service and KakaoPay's 'Mini Games,' both of which allow for quick play without downloads.
The game has been optimized for the KakaoTalk and KakaoPay platforms, featuring light content tailored to their characteristics. In addition to puzzle matching, it includes mini-games, event content, and an album collection system, all designed to enhance user engagement. Players can collect new themed images of animal characters each time they complete a stage, contributing to a personalized album.
PawPop Match was soft-launched in February in regions with a high preference for puzzle games, such as the United States and Indonesia. Com2uS Holdings plans to officially release the game in the global market in the third quarter.
Meanwhile, Kakao introduced a new tab in KakaoTalk on June 19, offering a total of 25 casual games. The game chip platform allows KakaoTalk users to access games without installing additional apps, utilizing HTML5 technology. Kakao aims to provide over 50 games by the end of the year.
* This article has been translated by AI.
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