Com2uS Holdings announced the pre-release of its mobile puzzle game 'PawPop Match' through KakaoTalk and KakaoPay on July 6. The company plans to introduce the game to domestic users ahead of its official global launch scheduled for the second half of the year to build brand recognition.
'PawPop Match' will be available on KakaoTalk's new service 'KakaoTalk Game Play' and KakaoPay's 'Mini Games,' allowing for quick play without downloads.
This match-3 puzzle game has been optimized for the KakaoTalk and KakaoPay platforms, featuring a lighter content structure. In addition to puzzle matching, it integrates mini-games, event content, and an album collection system. Players can collect new themed images of animal characters each time they complete a stage, enhancing engagement as they work to complete their personal album.
'PawPop Match' soft-launched in February in regions with a high preference for puzzle games, such as the United States and Indonesia. Com2uS Holdings aims for a formal global release in the third quarter.
Meanwhile, Kakao established a new tab in KakaoTalk on June 19, offering a total of 25 casual games. The game chip platform allows KakaoTalk users to access games without needing to install separate apps, utilizing HTML5 technology. Kakao plans to provide over 50 games by the end of the year.
* This article has been translated by AI.
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