Hyundai Department Store Recognized as Top Corporate Sponsor of Arts in South Korea

Hyundai Department Store has been recognized as the top corporate sponsor of cultural and artistic development in South Korea.
 
On July 6, Hyundai Department Store announced that it ranked first among individual companies in the "2025 Corporate Support for Culture and Arts Survey" conducted by the Korea Mécénat Association.
 
Since 2018, Hyundai has consistently been listed among the top three companies in terms of support for the arts. This survey included 737 companies, including the top 500 firms by revenue and corporate-sponsored cultural foundations.
 
According to the Korea Mécénat Association, corporate support for culture and arts in South Korea totaled 196.879 billion won last year, a 7.4% decrease from the previous year.
 
While the number of supporting companies rose to 728 and the number of support cases increased by 24% to 2,392, overall funding declined for the first time in three years due to reduced support for cultural infrastructure such as theaters and museums, as well as the arts and exhibitions.
 
In this context of a shrinking cultural support environment, Hyundai Department Store achieved the top ranking among individual companies.
 
Hyundai has utilized its department stores as cultural and artistic spaces. At The Hyundai Seoul, it operates the multi-cultural space "ALT.1," while the Pangyo branch features the Hyundai Children's Book Museum.
 
Additionally, major stores host Gallery H, and cultural halls at the Apgujeong, Mia, and Jungdong locations regularly showcase exhibitions and performances.
 
Since opening on the sixth floor of The Hyundai Seoul in 2021, ALT.1 has welcomed over 1.6 million paid visitors as of last month. The facility is equipped with climate control and security systems to host large-scale exhibitions.
 
The Hyundai Children's Book Museum (MOKA), operating since 2015 at the Pangyo branch, is a government-registered first-class museum aimed at children. It conducts themed exhibitions and educational programs centered around picture books.
 
MOKA also runs the "MOKA Moving Museum," which visits areas lacking cultural facilities, and the "Little Artist" program for children at local child centers.
 
Since 2017, the "Un-Printed Ideas" project has been identifying emerging picture book authors. In September of last year, it hosted the "Tokyo Toy Museum Seoul Pop-Up" at the Cheonho branch, allowing visitors to experience eco-friendly wooden toys.
 
A representative from Hyundai Department Store stated, "We will continue to present differentiated content that allows the public to enjoy culture and arts more closely and deeply, while also providing support for the development of the cultural and artistic community."