Big Value Publishes 'National Intelligence' on Public AX Implementation

by Kim Seong Hyeon Posted : July 6, 2026, 14:52Updated : July 6, 2026, 14:52
Koo Rum, co-CEO of Big Value, presents the book 'National Intelligence' on public AX implementation
Koo Rum, co-CEO of Big Value, presents the book 'National Intelligence' [Photo=Big Value]

Data technology company Big Value announced on July 6 that co-CEO Koo Rum has published a book titled 'National Intelligence,' which details the experience of developing a risk prediction model for highly pathogenic avian influenza (HPAI). Co-authored with Hong Seung-gil, a former official at the Ministry of Agriculture, Food and Rural Affairs, the book addresses the conditions necessary for South Korea's administration to advance from 'AI adoption' to the 'AX (AI transition)' stage through a public-private collaborative approach.

'National Intelligence' focuses on the case study of the HPAI risk prediction model developed by Big Value and the Ministry of Agriculture, Food and Rural Affairs. It explores the AX methodology, which aims to transform the decision-making structure and operational methods of administration beyond simple automation (RPA) through practical examples.

The HPAI risk prediction model, which serves as the foundation of the book, integrates and analyzes over 80 types of heterogeneous data, including vehicle GPS, migratory bird movements, and satellite imagery, to identify high-risk farms and prioritize targets for biosecurity personnel. This system has reduced the epidemiological investigation process from a maximum of seven days to approximately 10 seconds. Currently, weekly risk prediction results are provided to local governments nationwide for the 2025/2026 biosecurity season.

The authors outline the conditions necessary for effective administrative AX in the book, including AI-ready data design, explainable AI (XAI), field acceptability, and inter-departmental orchestration. They also analyze the structural reasons why many public AI projects remain at the report or pilot project level.

The book is not limited to the public sector. It presents a 'true AX blueprint that transcends businesses and the state,' offering a methodology for organizational leaders struggling to achieve tangible results after implementing AI as a mere automation tool, emphasizing the need to change the basis for decision-making.

Recommendations for the book come from four individuals: Han Sang-ki, CEO of Tech Frontier; Lim Moon-young, a member of the 22nd National Assembly; Shin Soo-jung, CEO of Impact Leaders Academy; and Baek Eun-ok, a professor at Hanyang University’s Department of Computer Software. The endorsers describe the book as a thorough analysis of why public AI projects have been left without substantial outcomes, stating it provides a clear roadmap for the future of public AX in South Korea.

Koo Rum stated, "This book is the result of documenting the journey of administrative AX transition that Big Value and the Ministry of Agriculture, Food and Rural Affairs have built together over the past few years. It aims to provide empirical insights into what the South Korean public sector needs to change in the AI era, rather than just presenting success stories."



* This article has been translated by AI.