Musinsa 'Vacation Goods Week' poster [Photo=Musinsa]
Musinsa announced on July 6 that it will hold a promotion targeting customers looking for essential vacation items.
Running until July 13, the event will feature vacation-related products such as summer shoes, bags, sunglasses, swimwear, and travel suitcases for customers preparing for summer vacations.
According to an analysis of search data conducted by Musinsa last month, interest in essential vacation items has surged significantly. Searches for swimwear increased more than threefold compared to the previous month, with searches for swimsuits up 182%, flip-flops by 177%, mesh bags by 132%, parasols by 123%, and jelly shoes by 105%. Searches for sunglasses, a summer essential, also rose by 44%.
In response to the increased demand, Musinsa is promoting popular vacation items, including jelly shoes and clogs, as well as weaving bags, net bags, sunglasses, and swimwear. Customers making purchases during the event can enjoy discounts of up to 80% and an additional coupon pack offering 25% off.
The promotion will also feature a 'Weekly Special' showcasing selected popular items at discounted prices. Additionally, a brand week will highlight representative brands from various categories, and a relay of limited-time offers will be available for specified hours with limited quantities.
A Musinsa representative stated, "We hope our customers preparing for travel can acquire popular brand products at reasonable prices and create stylish vacation looks through this event."
Meanwhile, Musinsa's 'Summer Black Friday' online store sales exceeded 265.8 billion won last month. The combined sales from online and offline channels reached 283 billion won, setting a new record for the Summer Black Friday event.
* This article has been translated by AI.
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