Bangbae-dong, a prominent residential area in Gangnam, is undergoing a significant transformation through large-scale reconstruction. The 'DH Bangbae,' set to welcome residents in September, features a total of 3,064 units, specialized landscaping, and hotel-level community amenities, attracting attention as a project without a residency requirement under the price ceiling system.
On July 10, a press tour for DH Bangbae was held by Hyundai Engineering & Construction, showcasing the complex. The project, which is a reconstruction of the Bangbae 5 district, consists of 29 buildings with 4 basement levels and rises up to 33 stories. Pre-move-in inspections for residents will take place from July 11 to 13, with occupancy beginning in September.
The standout feature of the site is its landscaping. Hyundai Engineering & Construction has adopted a 'Royal Botanic' concept, planting large trees such as a zelkova tree relocated from Gyeongju and a 50-year-old apricot tree sourced from Hamyang. A 340-meter-long stone mountain has been created along the central walkway, complemented by media facades and sculptures.
Community facilities are concentrated in the center of the complex. The 'The H Lounge' is designed as a space for cultural programs for residents, with lectures and classes planned in collaboration with Hyundai Department Store.
The indoor swimming pool features five lanes, and the cinema is equipped with recliner seats and a large screen. The top-floor sky lounge offers views of Namsan and the Lotte World Tower.
Notably, the design utilizes the site's topography. While elevation changes are often seen as a limitation in reconstruction projects, DH Bangbae has leveraged this to create community spaces.
A representative from Hyundai Engineering & Construction explained, "Some first-floor spaces are legally recognized as basement levels, which are not included in the floor area ratio. This allowed us to secure about 2 pyeong of community facilities per unit."
The penthouses on the top floor feature a 164㎡ layout with a ceiling height of 2.7 meters and two entrance doors for potential unit separation. The design incorporates the German premium kitchen brand Leicht, along with hidden doors and terraces.
Smart home features were also demonstrated. When a sales representative said, "Okay, Selly, I'm home," the living room lights turned on, and the homecoming mode activated. Lighting adjustments, weather updates, and visitor notifications can all be controlled by voice. This feature is standard across all units, not an optional upgrade.
However, the primary reason for DH Bangbae's market interest is its lack of a residency requirement.
Numerous celebrities, including An Yujin from the popular girl group IVE, are reported to have participated in the general sale of DH Bangbae, indicating its high popularity.
Although the price ceiling system applies to this project, the initial sale prices were deemed not lower than the surrounding market rates, resulting in no residency requirement for general buyers. Consequently, these buyers can rent out their units immediately upon moving in.
Currently, lease prices for 84㎡ units range from 1.2 to 1.3 billion won. Industry experts anticipate that the simultaneous occupancy of 3,064 units will significantly impact the rental market in Bangbae-dong and the surrounding Seocho district.
* This article has been translated by AI.
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