Lotte Department Store is joining forces with the Just Peace Foundation, established through singer G-Dragon's copyright donation, to take a leading role in the preservation of UNESCO World Heritage sites. This initiative aims to enhance its role as a 'social platform' that protects cultural values beyond just being a shopping space.
On July 13, Lotte Department Store announced that it signed a memorandum of understanding (MOU) with the Just Peace Foundation on July 10, becoming an official partner in the UNESCO World Heritage Fundraising Campaign. The agreement aims to raise awareness about the importance of heritage preservation and to encourage customer engagement.
The Just Peace Foundation, based on G-Dragon's copyright donation, is a public foundation that promotes solutions to social issues through culture and arts, as well as the development of artistic talent. Recently, it has ramped up efforts to expand private participation in the fundraising campaign for the World Heritage Fund, coinciding with the 48th UNESCO World Heritage Committee meeting in Busan.
As its first collaborative project, Lotte Department Store will host customer participation programs during the cultural events at the Korea Pavilion at the World Heritage Committee meeting, which will take place at BEXCO in Busan from July 20 to 29.
The World Heritage Committee is an international conference that discusses the listing, preservation, and management of World Heritage sites. This year, the committee will convene from July 19 to 29 at BEXCO, marking the first time South Korea has hosted the event since joining the World Heritage Convention 38 years ago in 1988.
Visitors to the event will receive limited edition transportation cards featuring UNESCO World Cultural Heritage sites, and a quiz event utilizing the Lotte Department Store app will be held, with K-beauty products as prizes for correct answers. This initiative aims to provide accessible and engaging content related to cultural heritage.
Park Sang-woo, head of marketing at Lotte Department Store, stated, "We are honored to contribute to raising awareness about the importance of heritage preservation and to promote social value for a sustainable future of World Heritage as a leading retail company in Korea."
* This article has been translated by AI.
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