Hyundai Green Food is developing a personalized health management service that combines medical MyData with nutritional data.
On July 14, Hyundai Green Food announced that it has been selected as a medical sector operator for the 'MyData Service Support Project' organized by the Personal Information Protection Commission and the Korea Internet & Security Agency (KISA). This marks the first time a food company has been chosen for a medical MyData support project.
MyData is a system that allows individuals to provide their personal information held by administrative, public, and medical institutions to themselves or designated third parties with their consent. The activation of medical MyData will enable the integration of personal health information scattered across various medical institutions, facilitating a range of health management services.
Through this project, Hyundai Green Food plans to introduce a personalized nutrition management service by combining approximately 350,000 food, beverage, and health data accumulated from its group meal and care food businesses. The new service will be offered through an application tentatively named 'Greeting Care Plus.'
The app will comprehensively analyze users' health checkup results, medical history, medication information, and meal records to provide personalized nutrition analysis reports. Based on this analysis, it will also suggest tailored health management strategies, including diet and exercise plans. For instance, users needing diabetes management will receive recommendations for fiber-rich ingredients, along with information on potential interactions with their medications.
Hyundai Green Food is also developing features for the elderly. When users input their meals and exercise data into the app, it will analyze changes in their health status and identify any warning signs, providing alerts to the users, their caregivers, and local governments if necessary. A user-friendly interface designed for older adults will also be implemented.
Since launching the care food brand 'Greeting' in 2020, Hyundai Green Food has strengthened its capabilities in nutrition design and analysis. Earlier this year, it became the first in the domestic food industry to obtain a patent related to nutrition diagnosis services.
A representative from Hyundai Green Food stated, "We plan to combine our accumulated nutrition design technology and data with medical MyData to offer personalized health management services. We will continue to enhance our services to provide more precise nutrition management."
Greeting is a care food brand name that combines 'Great' and 'Eating.' It offers meal plans tailored to health goals, including protein enhancement, low sugar, and low calorie options, as well as special medical foods certified by the Ministry of Food and Drug Safety for patients with specific conditions such as cancer and diabetes.
* This article has been translated by AI.
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