Lotte Holds Second Half VCM to Review Profitability and AI Transition Strategies

by Hong Seungwan Posted : July 15, 2026, 09:28Updated : July 15, 2026, 09:28

Lotte held its second half VCM (formerly known as the executive meeting) on July 15 at the Lotte World Tower in Songpa-gu, Seoul.

The VCM was attended by over 80 participants, including Lotte Chairman Shin Dong-bin, the CEO of Lotte Holdings, department heads, and representatives from various subsidiaries. The meeting served as a platform to discuss the group's management policies and mid- to long-term strategies.

During the meeting, attendees reviewed the management performance from the first half of the year and shared strategies and financial policies aimed at achieving goals for the second half. Discussions also focused on profitability-centered management and sustainable growth strategies in response to the uncertain domestic and international business environment.

Earlier this year, at the first half VCM, Chairman Shin emphasized the need to strengthen business competitiveness and profitability over mere revenue growth, advocating for efficient investments to solidify the company's foundation.

The meeting began with a presentation by Doug Stevens, a futurist and management consultant. This marks the first time Lotte has invited a foreign speaker to the VCM. Stevens is expected to discuss trends in artificial intelligence (AI) and global market forecasts.

Following Stevens' presentation, Lotte Holdings CEO Noh Jun-hyung and Co-CEO Ko Jeong-wook will present the group's management and financial strategies for the second half. Key representatives from the food, retail, chemical, and hotel sectors will also propose measures to enhance business competitiveness.

Ahead of the VCM, Lotte held an 'AI Agent Exhibition,' showcasing over ten AI agents developed for practical applications, including voice and motion recognition-based AI assistants, price monitoring, demand forecasting, and global market analysis.




* This article has been translated by AI.