Baemin has identified Americano and burgers as the most popular menu items in the delivery and dining market for the first half of 2026.
Woowa Brothers, the operator of Baemin, released its '2026 Baemin Dining Trends' report on July 19, analyzing its own order data from January to May to assist partner restaurants.
Americano orders increased by approximately 60% compared to the same period last year. Baemin attributed this surge to the popularity of Dubai's Chonduk Cookie (Duchonku), as many customers chose Americano as a beverage to accompany the dessert. In fact, in the first quarter of this year, Americano accounted for 12.7% of dessert orders from Dubai, significantly outpacing the second-place Cafe Latte, which had a mere 1.3% share.
This preference is attributed to the versatility of Americano, which pairs well with a variety of foods. Demand for Americano has been reflected in its popularity as a refreshing drink after spicy or rich meals, as well as with desserts and baked goods.
A Baemin Dining Trends representative stated, "Americano is not only popular on its own but also serves as an excellent complement to both desserts and main dishes."
Burgers also emerged as a noteworthy menu item. According to delivery orders on the Baemin app, burger orders from January to May rose by 14.2% compared to the same period last year, and increased by 46.5% compared to two years ago.
This growth is seen as a response to rising prices, with more customers seeking affordable meal options. Burgers, in particular, have gained popularity due to their price competitiveness, allowing customers to enjoy a meal with drinks and sides for around 10,000 won.
Meanwhile, the 2026 Baemin Dining Trends report is available for free on Baemin's restaurant management portal, which serves as a comprehensive information hub for restaurant owners. Since its launch in 2014, the Baemin Academy has surpassed 350,000 enrolled students to enhance the competitiveness of restaurant operators.
Park Jin-soo, head of the Partner Operations Center at Woowa Brothers, remarked, "We provide diverse content utilizing Baemin data to help our partners respond swiftly to the rapidly changing trends in the delivery and dining industry."
* This article has been translated by AI.
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