Dev Sisters is promoting Korean heritage and the Cookie Run intellectual property (IP) through the 'K-Heritage with Cookie Run' campaign at the 48th UNESCO World Heritage Committee meeting in Busan.
From July 20 to 29, Dev Sisters will showcase various content, including 'Cookie Run World Heritage Posters,' at the Korea Pavilion (K-Heritage House) in the first exhibition hall of BEXCO.
As part of the exhibition, a conceptual artwork titled 'Cookie Run K-Heritage Theme Park,' which reimagines Korea's world heritage as a massive amusement park, will also be unveiled.
At Haeundae Beach's event plaza, a 'K-Heritage with Cookie Run' photo zone and pop-up store have been operating since last weekend. A 7-meter tall sculpture of 'Brave Cookie' has been installed in front of the Haeundae sign, along with a photo zone featuring Cookie Run world heritage posters themed around Korea's tidal flats, Seokguram Grotto, and Bulguksa Temple. A large media facade displaying a video of the 'Cookie Run K-Heritage Theme Park' is also attracting visitors at the Grand Josun Busan.
Additionally, a 'Brave Cookie Tour in Busan' program, featuring a Cookie Run-themed city tour bus, will operate until August 16, allowing participants to explore major tourist attractions.
For global users unable to attend in person, an online campaign is underway. Since July 3, Dev Sisters has been running a digital exhibition titled 'UNESCO World Heritage Committee × Cookie Run, Digital Exhibition of Korea's World Heritage' on its official X and Instagram accounts. Seventeen Cookie Run world heritage posters and accompanying explanations in Korean and English are being released sequentially, garnering approximately 8 million views across social media platforms.
In-game promotions are also available for players. In 'Cookie Run: OvenBreak,' an event to complete missions and build the 'Cookie Run K-Heritage Theme Park' will run until July 29. Meanwhile, 'Cookie Run: Kingdom' is hosting a puzzle event where players can obtain Cookie Run world heritage poster decoration items until July 30.
* This article has been translated by AI.
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