Beauty brand Elizabeth Arden announced on July 20 that it will launch its flagship fragrance, 'Eternal Aura EDP,' after an eight-year hiatus.
Eternal Aura is a floral amber fragrance. The top notes feature dragon fruit, golden pear, and pink pepper, complemented by floral scents of magnolia and peony.
At the heart of the fragrance is a proprietary ingredient developed by Elizabeth Arden, which combines rose and ambrette. The base notes include sandalwood, creamy musk, and tonka bean.
The product draws inspiration from the legacy of founder Elizabeth Arden. The cap and packaging incorporate a monogram pattern used in the wallpaper of the original Elizabeth Arden salon, blending brushed gold with the brand's signature Arden pink.
Amber Garrison, president of Elizabeth Arden Fragrance, stated, "Eternal Aura reflects the confidence, resilience, and beauty exhibited by women around the world. We hope that every spritz allows their unique aura to bloom beautifully."
Founded in 1910 by Elizabeth Arden, the brand began with the opening of the Red Door Salon on Fifth Avenue in New York City. Arden is also known for emphasizing the importance of sun protection, yoga, and hydration since the 1920s.
* This article has been translated by AI.
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