NH Nonghyup Financial has launched a social contribution initiative aimed at expanding market access for social enterprises while supporting children in rural areas.
On July 20, the organization delivered 500 sets of handmade cookies to elementary school students in the rural region of Yeongcheon, North Gyeongsang Province, it announced on July 21.
This initiative is part of the 'Nongshim Cheonsim Movement,' a nationwide campaign by Nonghyup to promote the public value of agriculture and rural areas, fostering revitalization through community collaboration.
The event was attended by Im Do-gon, head of the Growth Strategy Division at NH Nonghyup Financial, along with the head of NH Nonghyup Bank's Gyeongbuk branch, the head of the Yeongcheon branch, and representatives from the Yeongcheon Education Support Office and Yeongcheon YMCA.
The cookies provided by Nonghyup Financial were produced by a social enterprise that employs workers with developmental disabilities. This effort not only supports job creation for people with disabilities but also aims to enhance welfare in rural areas, according to the organization.
Im Do-gon stated, "We will serve as a strong support system so that rural children can grow with dreams and hopes. We will also expand cooperation among our affiliates to support rural areas facing challenges due to population decline and low birth rates."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.