SAMG Entertainment is experiencing a surge in its stock price ahead of the release of the animated film 'Love Hachuping: The Legend of the Whale Gem.'
As of 1:24 p.m. on July 21, SAMG Entertainment shares were trading at 29,250 won, up 2,550 won (9.55%) from the previous trading day. During the session, the stock rose as high as 29,450 won, further increasing its gains.
The buying momentum is attributed to strong expectations for the upcoming film, set to premiere on August 5. This film is a sequel to 'Love Hachuping,' which attracted 1.24 million viewers last year.
SAMG Entertainment is expanding its reach beyond animation, leveraging its intellectual property (IP) from titles like 'Catch! Tini Ping' into toys, performances, and licensing. The company recently unveiled a new corporate identity (CI) to mark its 25th anniversary, outlining its vision and business strategy as a global IP content company.
Lee Hyun-ji, a researcher at Eugene Investment & Securities, stated, "The first installment of Love Hachuping, released in 2024, successfully attracted over 1.2 million viewers, boosting product and licensing sales. The fourth quarter of this year is expected to see the release of Season 7 of Catch! Tini Ping, which, along with the film, will contribute to the steady growth of the Tini Ping IP and lead to record earnings."
* This article has been translated by AI.
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