Shinsegae I&C will distribute AI glasses products in South Korea, following its partnership with Meta on the 'Meta Quest.' The company aims to expand its domestic presence based on its capabilities in discovering and distributing global innovative devices.
On July 22, Shinsegae I&C announced that it will distribute 'Ray-Ban Meta' and 'Oakley Meta' in the country.
The AI glasses, developed in collaboration with Meta and EssilorLuxottica, a global eyewear company that owns brands like Ray-Ban and Oakley, are smart glasses designed to enhance user experience. Shinsegae I&C plans to supply these products through domestic online and offline channels, excluding the brands' own sales channels.
Ray-Ban Meta and Oakley Meta are wearable devices that combine camera and audio functions with Meta's interactive AI assistant, 'Meta AI.' Users can activate the AI with voice commands while wearing the glasses to access information, take photos and videos, listen to music, make calls, and utilize real-time translation features.
Shinsegae I&C has built its distribution network by serving as the domestic distributor for global companies like Google. The company has managed the distribution of various premium tech and gaming devices, including Google hardware, Nintendo Switch, PlayStation, and Steam Deck, enhancing its IT distribution portfolio.
Jung Sang-ho, head of Platform BIZ at Shinsegae I&C, stated, "By expanding our distribution lineup to include Meta's AI glasses following the Meta Quest, we are strengthening our collaboration with Meta in the device business. We will continue to enhance our product discovery and distribution capabilities to quickly introduce innovative devices to the domestic market in partnership with global companies like Meta."
* This article has been translated by AI.
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