The Korea Small and Medium Enterprises Distribution Agency has begun providing distribution and marketing information to enhance the market responsiveness of small and medium-sized enterprises, as well as venture and small businesses.
On July 22, Han Yuwon announced the release of its first 'Retail and Marketing Trends Report' for the first half of 2026.
The 'Retail and Marketing Trends Report' offers research, statistics, and field case studies on the rapidly changing distribution environment. It includes an analysis of key trends in distribution and marketing for the first half of the year, changes and trends in various distribution channels, exemplary cases of institutional support projects, the current status of AI utilization among small and micro businesses, key statistics in the consumer and distribution markets, and a schedule for support projects in the second half of the year. The report is primarily designed with visual materials such as charts and infographics.
Readers can participate in a satisfaction survey through a QR code included in the report, and Han Yuwon plans to improve the content based on the survey results for the release of the second half trends report in December.
Earlier, in May, Han Yuwon signed agreements with 18 companies to support the online competitiveness of small businesses.
Lee Tae-sik, CEO of Han Yuwon, stated, "This report is composed of practical marketing information that small and medium-sized enterprises and venture businesses can easily access and utilize in the distribution field."
* This article has been translated by AI.
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