The blaze, which broke out at the Seoknam-dong complex, gutted stock belonging to sellers enrolled in Rocket Growth, Coupang's fulfillment service in which merchants entrust goods to the company for storage and delivery.
Compensation will extend beyond the area consumed by the flames to inventory left untouched by the fire, the company said, covering secondary damage such as delayed retrieval and dust contamination.
As a result, stock held at the 31, 41, 42 and 43 centers — housed in the same building as the fire-hit No. 32 center, where inbound shipments had been suspended — also qualifies for reimbursement.
The company said it will tally each seller's inventory and, from mid-August, individually notify merchants of their total compensation, expected payout dates and a pared-down set of requirements, waiving cumbersome documentation such as invoices and packaging footage.
CFS added that it will run a dedicated Rocket Growth consultation channel offering one-on-one support, saying it would spare no effort to ensure its partners do not face managerial hardship because of the incident.
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