Toss, operated by Viva Republica, has created a dedicated position to work alongside the CEO on key projects. This move comes as the company rapidly expands its business scope and organizational size, necessitating a separate leader for critical tasks that cannot be assigned to specific teams.
According to reports from the fintech industry on July 22, Toss has recently established the 'CEO Project Lead' role. The CEO Project Lead will collaborate with CEO Lee Seung-gun to review major service and product strategies and drive essential projects across various departments.
Toss is enhancing its competitiveness as a financial platform while quickly broadening its business reach. The company is advancing key services such as personalized financial recommendations using artificial intelligence (AI), a face payment service called FacePay, and document automatic recognition (OCR). It is also improving product development efficiency by implementing its own design system and AI-based user experience (UX) design tools.
Additionally, Toss is launching new services, including Toss Pay and tax services, expanding its reach as a lifestyle-oriented platform. In line with this business expansion, the number of employees surged from 1,126 at the end of 2024 to 1,986 by the end of last year, marking a 76.4% increase in just one year.
As both the business and organization grow, there is a need for a role that can coordinate projects across different teams. With increasing complexity in service interconnections and more collaborative tasks involving multiple departments, it appears that the company has appointed a dedicated person to work closely with the CEO.
The inaugural CEO Project Lead is Hyun-min Cho, who has experience in product growth and platform strategy. Cho studied political economy at UC Berkeley and has worked at global tech companies and startups, including Google, Turnitin, Hyperconnect, and Grip Labs, focusing on product growth, data business, and global strategy.
Cho joined Toss Bank last year, where he led the newly established Growth organization, the first of its kind in the banking sector. He oversaw customer expansion strategies and service growth, managing Toss Bank's platform expansion efforts.
A fintech industry insider noted, 'Toss operates a structure where various services are organically connected within a single app, leading to an inevitable increase in projects requiring inter-departmental coordination. Given that CEO Lee Seung-gun is deeply involved in the service development process, the CEO Project Lead will also play a crucial role in advancing key service initiatives alongside the CEO.'
* This article has been translated by AI.
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