Turkish Airlines, the airline serving the most countries worldwide, and the Malta Tourism Board are enhancing their focus on the Korean market by increasing engagement with domestic travelers.
On July 23, Turkish Airlines and the Malta Tourism Board jointly hosted a 'Media Day' for major domestic media at the Courtyard Marriott Seoul Myeongdong.
The event aimed to promote the Incheon-Istanbul-Malta route and the convenience of transfers at Istanbul Airport, while also showcasing Malta's cultural, natural, and culinary tourism resources.
Attendees included Endo Shingo, the head of the Malta Tourism Board's Japan-Korea office, and Ilker Basaran, the country manager for Turkish Airlines in Korea, who delivered welcoming remarks.
Malta's 7,000-Year History Meets Demand for Individual and Experiential Travel
The Malta Tourism Board presented its tourism resources, including UNESCO World Heritage sites such as megalithic temples with a history of approximately 7,000 years, Mediterranean landscapes, gourmet experiences, luxury travel, and marine activities. The board also introduced tourism content tailored to the growing demand among Korean travelers for individual and experiential travel.
Following this, Turkish Airlines explained its flight route from Incheon to Malta via Istanbul and highlighted the transfer system at Istanbul Airport, emphasizing connectivity to Malta and major European cities based on its global network. During a networking session that followed, participants discussed the outlook for the Maltese tourism market, European travel trends, and potential collaboration between the two organizations.
Daily Flights to Malta via Istanbul
Turkish Airlines operates as a global airline connecting Europe, the Middle East, and Africa, with Istanbul as its hub. Currently, it offers two daily flights to Malta via Istanbul, providing convenient connections for passengers traveling from Korea to Malta and other major European cities.
Recently, the airline was recognized for having the 'World's Best In-Flight Meal' by AirlineRatings and won the 'Best In-Flight Meal in Europe' at the 2026 APEX Best Airline Awards.
Founded in 1933 with five aircraft, Turkish Airlines is now a member of the Star Alliance and operates a fleet of 556 passenger and cargo aircraft. It serves 358 destinations in 133 countries worldwide, including 305 international and 53 domestic routes.
* This article has been translated by AI.
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