SM Entertainment to host running event for K-pop fans this fall

by Joonha Yoo Posted : July 24, 2026, 17:15Updated : July 24, 2026, 17:18
A promotional poster for SMTOWN RUN CLUB 26 a running festival hosted by SM Entertainment set to take place on Oct 3 2026 on Yeongjong Island Incheon Courtesy of SM Entertainment
A promotional poster for "SMTOWN RUN CLUB 26." Courtesy of SM Entertainment
SEOUL, July 24 (AJP) - A running event bringing together K-pop singers and their fans will be held this autumn, talent mill SM Entertainment said on Friday.

Dubbed "SMTOWN RUN CLUB 26," the event is scheduled to be held at Wangsan Marina in the western port city of Incheon on Oct. 3, featuring a 10-kilometer course followed by live performances by SM artists and singers.

The event was inspired by the "SM London Run," a fan-coined name for an impromptu run last summer in which SHINee member Minho and fellow SM stars ran through central London while taking part in the annual SMTOWN LIVE tour in the city.

Photos and videos from the outing went viral on social media, prompting the company to turn the idea into an official event.

Those interested can sign up through sneaker resale platform KREAM from Aug. 6 to Aug. 13, with more information available on the event's official website and Instagram account.